Agency: Grey Istanbul
Media: Radio Spot
Creative Director: Erdinç Mutlu
Creative Team: Berkin Dalgıç
Our client was Samet, a furniture accessories manufacturer. Their claim was that their hinges close gently even if you try to slam them. You just can't. So the idea was shaped around this claim.
"Samet Furniture Accessories smoothen even the biggest clashes."
Avalible in both English and Turkish below