Brand: Darüşşafaka Doğuş Spor Klübü
Agency: McCann İstanbul
Media: Outdoor, Print, Dijital, TV
Creative Director: Kaan Ayçe
Creative Team: Berkin Dalgıç, Gürkan Şerbetçi
We created a new visual identity and approach for Darüşşafaka Doğuş's Euroleague journey. The key components was the legacy that Darüşşafaka name holds. As Darüşşafaka Association, is the first non-governmental organization in Turkish history in the field of education and was founded in 1863 with the mission of providing “equity in education.”. So we start from building there and focused on classroom desks which is one of the basics of teaching.