Credits

Brand: Turkcell Lifecell

Agency: Rafineri

Media: 360 Launch Campaign

Creative Director: Can Erdoğan

Creative Grouphead: Ahmet Uğurel

Creative Team: Berkin Dalgıç, Emre Onocak, Gizem Arlı

Lifecell is the Turkey’s first digital operator by the biggest telco in Turkey, Turkcell. With a launch campaign that was as big as the brand itself. As a digital operator the brand offered endless internet and we used the internet’s own language, GIFs to deliver the message.

Lifecell, alışkanlıklarınızı değiştirmek için geldi. Lifecell'de her şey internetten, konuşmak bile! Lifecell'i keşfetmek için: www.lifecell.com.tr

Lifecell launch video

Lifecell website that shows Turkey's internet usage statistics