Credits

Brand:  Turkcell Lifecell

Agency: Rafineri

Media: 360 Launch Campaign

Creative Director: Can Erdoğan  

Creative Grouphead: Ahmet Uğurel

Creative Team: Berkin Dalgıç, Emre Onocak, Gizem Arlı

Lifecell is the Turkey’s first digital operator by the biggest telco in Turkey, Turkcell. With a launch campaign that was as big as the brand itself. As a digital operator the brand offered endless internet and we used the internet’s own language, GIFs to deliver the message.

Lifecell launch video

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The Endless World of Lifecell

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Lifecell website that shows Turkey's internet usage statistics

Lifecell website that shows Turkey's internet usage statistics