Brand: Getir
Agency: Getir In-House Team
Media: Getir App
Creative Director: Berkin Dalgic
Project: I spearheaded the Longest Gaming Night project for Getir, a collaboration with PepsiCo brands (Pepsi, Jacob's, Algida). This involved concept development, securing brand and Twitch streamer partnerships, and aligning internal teams (product operations, digital marketing, my team) for asset creation. The campaign featured a 24-hour Twitch stream by renowned Turkish gamer Unlost and his crew, fueled by specially curated gaming snacks from the partnered brands, showcasing Getir as the convenient snack provider for gamers. The campaign aimed to provide gamers with convenient and delicious snack options, easily accessible through the Getir app. By leveraging the popularity of Unlost and the excitement of a non-stop gaming marathon on Twitch, Getir successfully engaged its target audience and promoted its partnership.
