Brand:  QNB

Agency: TikTok Creative Consultancy

Media: TikTok

Creative Director: Berkin Dalgic

Project: QNB Finansbank Innovates with AI-Driven Creative Testing
To break away from the uninspired norm often seen in banking and fintech ads, QNB Finansbank set out to explore new creative formats that would engage audiences more effectively, without the high cost and time investment of traditional production. Using “real“ people for the real audience.

By partnering with TikTok's Creative Consultancy and Performance teams, and incorporating AI-generated personas aligned with trending themes and the Girl Math trend, we delivered a series of simple yet innovative creatives designed for rapid testing and iteration.

Results:

This approach delivered a measurable impact across both campaigns:

For Loan Campaign (compared to QNB regular content):

  • "Girl Math" Trend: +24% 6-second View-Through Rate (VTR)

  • "AI" Trend: -10% Cost Per Install (CPI)

For Cards Campaign (compared to QNB regular content):

  • "Girl Math" Trend: +32% 6-second View-Through Rate (VTR)

  • "AI" Trend: -7% Cost Per Install (CPI)

Overall Impact:

  • -18% Lower Cost Per Registration on Average

    By combining AI-powered content with platform-native storytelling, QNB not only improved engagement and retention but also demonstrated how creative innovation can directly improve performance.