Having over a decade of experience, I've honed my skills as a creative and strategy professional, seamlessly transitioning from advertising to the fast-paced app world with Getir, where I further developed my leadership and stakeholder management skills.
Most recently at TikTok, I support the growth of the creative ecosystem, leveraging my understanding of internet culture and platform dynamics to guide clients toward impactful creative and business results.
WORK EXPERIENCE
Washmen Creative Director 11/2025 - Present
TikTok Creative Consultant 6/2023 - 08/2025
TikTok Creative Strategist 6/2022 - 06/2023
Getir Creative Manager 01/2021 - 6/2022
TBWA\Istanbul Sr. Digital Copywriter 05/2019 - 12/2020
Rafineri Sr. Digital Copywriter 02/2017 - 04/2019
McCANN Istanbul Digital Copywriter 08/2015 - 12/2016
Grey Istanbul Copywriter 03/2013 - 02/2014
W+K Amsterdam Creative Intern 08/2012 - 12/2012
Miami Ad School Coordinator 03/2011 - 08/2012
TBWA\Istanbul Jr Strategic Planner 01/2010 - 07/2010
Saatchi & Saatchi Istanbul Strategic Planning Intern 08/2009 - 10/2009
EDUCATION
2012 - 2013 Miami Ad School Istanbul - Creative Program
2008 - 2009 BTME - Business & Technology Management
2006 - 2010 Yeditepe University - Business Administration Department
CERTIFICATION
Tableau 4/2025 Business Intelligence Analyst
Adobe 4/2025 Gen-AI Content Creation
Google 3/2025 Project Management
TikTok 12/2024 Media Buying
AWARDS
11/2024 TikTok Ad Awards // The Trendsetter // NIVEA
11/2024 TikTok Ad Awards // Community Core // NIVEA
6/2023 MMA Smarties Awards // Instant Impact / Promotion // UNILEVER
6/2023 MMA Smarties Awards // Integrated E-commerce / Innovation // UNILEVER
6/2023 MMA Smarties Awards // Social / Influencer Commerce // UNILEVER
12/2019 Crystal Apple // Media / Creative Usage of Video Platforms // PEGASUS AIRLINES
10/2019 Crystal Apple // Integrated Campaigns - FMCG // ETİ
10/2019 Crystal Apple // Film - TV & Cinemas / Food // ETİ
11/2019 Felis Awards // Brand Experience and Activation // TURKCELL
11/2019 Felis Awards // Usage of Digital Platforms // PEGASUS AIRLINES
07/2019 InstaChamps Awards // Creative IG Story // TURKCELL
02/2019 Mixx Awards //Interactive Content - Gold MIXX// PEGASUS AIRLINES
02/2019 Mixx Awards //Launch Campaign - Gold MIXX // PEGASUS AIRLINES
02/2019 Mixx Awards //Mobile Campaigns - Bronze MIXX // PEGASUS AIRLINES
02/2019 Mixx Awards //Digital Brand Integration - Bronze MIXX // PEGASUS AIRLINES
11/2018 Felis Awards // Integrated Campaigns / Telecommunication // TURKCELL
11/2016 Felis Awards // Craft Mastery / Usage of Technology // BEKO
11/2016 Felis Awards // OOH / Billboard // MIGROS
10/2016 Crystal Apple // Digital - Breakthrough Usage of the Medium // BEKO
10/2016 Crystal Apple // OOH - Corporate Social Responsibility - Grand // MIGROS
10/2016 Crystal Apple // OOH - Corporate Social Responsibility // MIGROS
10/2016 Crystal Apple // Sosyal Medya / Real-time Creative Content // BEKO
10/2016 Crystal Apple // Creative Usage of Social Media Platforms // BEKO
10/2016 Crystal Apple // Social Media / Creative Application / Silver // BEKO
10/2016 Crystal Apple // Media / Usage of Web - Bronze // BEKO
10/2016 Crystal Apple // Radio - Bronze // HISTORY FOUNDATION
09/2012 Clio’s Key Art Advertising Awards // Innovative Media //PARAMOUNT PICTURES