Brand:  Washmen

Agency: In-House

Media: Instagram, TikTok

Creative Director: Berkin Dalgic

Background: In a world where AI-generated creatives are a dime a dozen, everyone is trying to appear more human while still creating at scale.

Idea: We leaned into the reality of current AI capabilities, contrasting them with Washmen’s genuinely superior cleaning performance.

Execution: We used Weavy to generate our peronas, then storyboard our scripts and stitch everything together on VEO 3.1